http://tomblomfield.com/post/81105143223/customer-churn-can-kill-your-startup Startups are about growth , and of all the different possible metrics, startups often focus on user growth - if people aren’t using your new product or service in greater and greater numbers, it’s a good sign that you’re not on the right track. And, as long as your business-model is solid, user growth is a leading indicator of revenue and profit growth. But there’s another key metric that can be the making of your company, or the death of it - churn, or the proportion of existing customers who become ex-customers during a period of time (generally a year). In the early days, it’s very hard to measure your churn because you simply haven’t been around long enough. The early revenue growth curves for high- and low-churn companies may look identical. In fact, high-churn businesses often have exceptionally impressive growth numbers in their first months or years b...